Understanding the Role of Professionals in the World of Interiors:
Interior Decorator

Date: 03rd July 2023
Welcome to our series on Understanding the Role of Professionals in the World of Interiors. In this collection of articles, we’ll explore the roles of the Interior Designer, Interior Architect, Interior Stylist, Interior Decorator, and Interior Stager.
If you’ve ever been puzzled about the distinct responsibilities of these professionals, whether you’re in the industry or seeking their services, this series is tailor-made for you. We’ll dive deep into each role, and by the end, you’ll have a clear grasp of the nuances that set each profession apart. And remember, this series will always be here as a reference for you or anyone else seeking clarity.
Today, we’ll delve into the world of an Interior Decorator.
In the UK and Europe, the term “interior decorator” isn’t as widely adopted, largely because there’s no licensing requirement to become an interior designer. The “decorator” label might imply a more confined role, typically excluding in-depth layouts or architectural sketches. This can unintentionally overshadow the full range of services an interior designer can provide.
What precisely is the role of an interior decorator? They specialize in the visual appeal of a room. They fine-tune the aesthetics, selecting ideal wall colours, handpicking furniture, and beautifying areas. Their skills may encompass advising on colour schemes, fabric choices, space layouts, furniture styles, and finishes, all tailored by their unique experiences and areas of expertise. Contrary to interior designers, they typically steer clear of recommending broad architectural changes. They artfully enhance a space, working harmoniously with its existing framework, highlighting its natural charm.

When someone claims the title of “interior decorator,” what does that entail? Here’s a quick overview of the services they might offer. However, it’s worth noting that many of these responsibilities are often shared by interior designers:
- From Brief to Blueprint: To translate client briefs into tangible design concepts.
- Visual Aids: Craft mood, material, and sample boards to bring their ideas to life, ensuring clients have a clear sense of the envisioned finishes and fabrics.
- Trendsetters: They offer guidance on the latest interior styles, décor trends, furnishings, and accessories.
- Room Revamp: They’re responsible for orchestrating the ambiance of rooms through curated furniture, décor, and finishes. Typically, this doesn’t involve structural changes like moving walls or windows.
- Furniture Facelift: Some offer up-cycling services, giving a fresh twist to existing furniture pieces to seamlessly integrate them into new designs.
- Hands-On Decor: They might roll up their sleeves to provide actual decorating services, including painting and more.
- Retail Relations: Based on their specialization, they might collaborate with specific furniture retailers or tradesmen, often promoting and selling particular products or services. These collaborations might take the form of joint ventures or affiliate partnerships.
- Soft Touches: They often design, create, and supply soft furnishings, such as curtains, cushions, and other textile-based items.
- Furniture Craftsmanship: Their expertise might extend to designing bespoke furniture pieces or reupholstering existing ones.
- Style Consultants: They’re the go-to for advice on prevailing styles, accessories, and furniture aesthetics.
- Retail Collaborator: Some decorators have partnerships with retailers, aiding in the promotion and sale of their products.
In essence, an interior decorator’s role is rich and varied, spanning from conceptualization to execution, always with an eye for beauty and functionality.